The first thing I notice about this magazine is the expressionless individuals staring straight back at me- slightly erring on the side of ‘you don’t really belong here do you?’ but no different from any fashion glossy, ok so trying to shake the feeling you get when you’re about to be turned away from a nightclub I open up and am greeted with... text.
Lots and lots of text.
Its layout has the feel of a trade magazine purely there to communicate insider knowledge- however the language with its slight sarcastic and idiosyncratic tone isn’t a complete alien encounter and sometimes even funny?
Continuing to flick through its rough coarse pages (hello my name is NME and I don’t do gloss) you see the name dropping of various artists at different hipster hot-spots which yeah is a bit like flipping through a holiday brochure, destination: cool. But so what?
